3 research outputs found
A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness
- Author
- Albers-Miller Nancy D.
- Andrews Craig
- Baack Daniel W.
- Baron Reuben M.
- Bhatnagar Amit
- Bond Michael H.
- Calfee John E.
- Chandon Jean Louis
- Cho Chang-Hoan
- Chui Andy C.W.
- DeMooij Marieke
- DeMooij Marieke
- Douglas Susan P.
- Durvasula Srinivas
- Edwards Steven M.
- Franke George R.
- Ger Güliz
- Griffith David A.
- Harris Greg
- Hoffman Donna L.
- Hofstede Geert H.
- Hofstede Geert H.
- Hofstede Geert H.
- Hofstede Geert H.
- House Robert J.
- Iacobucci Dawn
- Jana Möller
- Javidan Mansour
- Jong De
- Lee Byoungkwan
- Lee Kyoungmi
- Leung Kwok
- Lutz Richard J.
- Lynch Patrick D.
- Martin Eisend
- Martín-Santana Josefa D.
- Moorthy Sridhar
- Morrel-Samuels Palmer
- Nicovich Stef
- O'Cass Aron
- Oyserman Daphna
- Raudenbush Stephen W.
- Rossiter John R.
- Roth Martin S.
- Rubin Rebecca B.
- Schlosser Ann E.
- Shavitt Sharon
- Shimp Terence A.
- Shoham Aviv
- Sivakumar K.
- Steenkamp Jan-Benedict E.M.
- Tamer Cavusgil S.
- Taylor Charles R.
- Tellis Gerard J.
- United Nations
- Watson John J.
- White Tiffany B.
- World Health Organization
- Yan Ting
- Ying Lou
- Zandpour Fred
- Zhang Yong
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Advertising Standardisation in The Asia Pacific Region: What Stands In The Way?
- Author
- AdNews
- Aharoni Yair
- Alan T. Shao
- Australian Broadcasting Tribunal
- Boddewyn Jean J
- Bonney Bill Helen Wilson
- Britt Steuart H
- Cateora Philip R
- Crumley Bruce
- Cutler Bob D
- David S. Waller
- DeMooij Marieke K
- Dunn S. Watson
- Elinder Erik
- Fatt Arthur C
- Killough James
- Lenormand J.M.
- Levitt Theodore
- Meffert Heribert
- Mesdag
- Quelch John A
- Reed Virgil D
- Ricks David A
- Root Franklin R
- Ryans John K
- Sawyer Gordon
- Sinclair John
- Sorenson Ralph Z
- Terpstra Vern
- Toyne Brian
- Walker Robert R
- Walker Robert R
- Whorf Benjamin L
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Negotiating Chinese Identities through Readings of Global and Local Advertising Appeals
- Author
- &apos
- Steve Veen
- A Firat
- Ackbar Abbas
- Aihwa Ong
- Alain D&apos
- Alan K K Chan
- Alan M Klein
- Alan T Shao
- Anders Linde-Laursen
- Ann Cvetkovich
- Anthropology
- Arjun Appadurai
- Arjun Appadurai
- Arun Pereira
- Associates Hill
- B W Brown
- Baiyi Xu
- Barbara B Stern
- Barbara B Stern
- Barbara Mueller
- Beijing
- Benjamin R Barber
- Betsy Reed
- Bing Zhang
- Bob D Cutler
- Brian Moeran
- C Goodrum
- Carl Crow
- Carlton Benson
- Carol Stepanchuk
- Claire Wilson
- Colleen Cohen
- Craig J Thompson
- Dana L Alden
- Daniel Miller
- David Harvey
- David K Tse
- David K Tse
- David Mick
- David Mick
- David Wu
- Deborah S Davis
- Dru C Gladney
- Edward F Mcquarrie
- Elizabeth C Hirschman
- Elizabeth C Hirschman
- Eric Michaels
- Erika D Rappaport
- Eugene Anderson
- Frances Wood
- Frederick J Simoons
- Gan Wang
- Geng Cui
- Giana M Eckhardt
- Gidwin C Chu
- Grant Mccracken
- G�liz Ger
- H C Hu
- Hanchao Lu
- Hannah Beech
- Hilary Chura
- Hong Cheng
- Hong Cheng
- Hong Cheng
- Hong Cheng
- Jacob Jacoby
- James Chadwick
- James P Neelankavil
- James Watson
- Jiafei Yin
- Jian Wang
- Jian Wang
- Jianying Zha
- Jill Klein
- Jinhao Hong
- John F Sherry
- Juliann Sivulka
- Kara K W Chan
- Katherine Sender
- Kathleen Doran
- Kathy Peiss
- Kenneth B Clark
- Kenneth B Clark
- Kenneth B Clark
- Koichi Iwabuchi
- Leo Lee
- Leo Lee
- Leslie Sklair
- Linda Scott
- Linda Scott
- Lise Skov
- London: John Murray
- Manuel Castells
- Marc Auge
- Marie-Claire Berg�re
- Marieke Demooij
- Mary Brannen
- Mayfair Yang
- Michael Bond
- Michael S Latour
- Michael Storper
- Michel Maffesoli
- Mike Featherstone
- Millie Creighton
- Millie Creighton
- Morris Massey
- N G Papadopolos
- Nan NMI2 Zhou
- Nan Zhou
- Nancy Rosenberger
- Nancy Y Wong
- Orrin Klapp
- Paul Heelas
- Perry Johannsson
- Peter Stearns
- Praeger
- R Atwan
- Rajeev Batra
- Ram Jan
- Richard Wilk
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Russell W. Belk
- Ruth Lumb
- Seth Mydans
- Shaun Moores
- Sherman Cochran
- Sherman Cochran
- Stephanie O=donohoe
- Stephanie Thompson
- Steven Kemper
- Subir Bandyopadhay
- Sunil Erevelles
- Susan H C Tai
- S�ren Askegaard
- Tamar Liebes
- Teresa Domzal
- Thomas L Friedman
- Timothy Burke
- Trish Saywell
- Ulf Hannerz
- Wan
- Wen-Hsin Yeh
- Wilbur Zelinsky
- William Echikson
- Xiaobo Wu
- Xin Zhao
- Xinshu Zhao
- Yongju Liu
- Yue Huang
- Yun-Ying Wang
- Zhaiman Wang
- Zygmunt Bauman
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2003
- Field of study